Schapiro I noticed you have alot of questions about basic processes or techniques. I would recommend picking up John Palmer's
How To Brew or a similar reference book. Even when you know how to brew, these books are great at refining the art and it may help you out alot with some of these questions (without having to figure out which one of us knows what we are talking about or is an idiot... I'm the latter).
As for fermentation cooling, there are alot of ways to do it. Some easy, some more creative.
The easy method is find a place that stays cool and ferment there. You could get a spare fridge with a temperature controller, you can use the wet t-shirt method, you can make a fancy fermentation box with ice blocks and computer fans...
Check out the websites for various homebrewers and see what they are using. Or pick up
Brew Ware (
http://www.amazon.com/Brew-Ware-Adapt-Homebrewing-Equipment/dp/0882669265 ) and you can get some ideas.